Quiz Pop: After perhaps the most successful product marketing campaign in history, this company's stock price rose from $9.08 to $16.23, an increase of 78.7% . The campaign turbocharged sales by 36% year over year. And the company gained 42% more market share. Ultimately, the company won a “Great Effie” at the 39th Annual Effie Awards by unanimous decision. And today, this company keeps its stranglehold on its position as market leader. Apple is now a $753 billion company. He probably holds more than $203 billion in cash, more than double the cash of the US government. You can't have a cell phone number list marketing conversation without mentioning Apple. Why did their “Get a Mac” campaign exponentially increase their already incredible success? You may not have billions of dollars to invest in advertising. But you can certainly use the principles and techniques that create winning campaigns like Apple's. So read on to learn the seven secrets of the greatest product marketing campaigns — plus some epic marketing failures you definitely don't want to emulate. Many product marketers fall into the trap of “selling the product, not the experience”. Nobody wants your product. Nobody wants a product. They want a solution to their problem. Talk only about benefits, features, and facts, and you miss glaring engagement opportunities. When you discuss it, you only engage Broca and Wernicke's brain area. These areas simply decode the meaning words. That's it. Tell a story and the game changes. When you do, and especially when your story features intense character and emotion, you engage the brain much more. In fact, you can put your whole brain to work. For example, the limbic system bustles with activity when you describe emotions like love, hate, joy, anger, or sadness. When you talk about the smell of lavender or cinnamon, the olfactory cortex gets to work.

What is a LinkedIn Lead Gen Form? According to LinkedIn, Lead Gen Forms is “a new solution that helps you generate even more high-quality leads from your Sponsored Content campaigns by removing the number one barrier to mobile conversion: requiring someone to fill out a awkward contact on a smartphone.” In my opinion, they could be LinkedIn's path to viability as an advertising platform. Before, oh, about yesterday, LinkedIn-sponsored content was clunky and overpriced, making it nearly impossible to take advantage of the business-centric social network's robust targeting. It sucked. Now, when a targeted LinkedIn user clicks the new “Sign Up” button on any of your cell phone number list sponsored content, they are taken to a (mostly) pre-populated lead form. LinkedIn pulls relevant data directly from a prospect's likely up-to-date personal page, ensuring accurate contact information. From there, you can share content with a prospect (now a bona fide prospect) or direct them to your website. No typographical errors attributable to the fleshy numbers. No fake demo account. No Eastern European spam bots. Just lead, baby. On Facebook, many advertisers have already had success using lead ads; It stands to reason that LinkedIn's lead generation forms will also be a boon for advertisers. Let's take a closer look at some of the key factors in determining if LinkedIn Lead Gen Forms are right for your business. LinkedIn Lead Gen Form UX The fact that so much relevant prospect information can be pulled directly from LinkedIn profile pages makes the experience seamless for prospects. Lead generation forms can't exceed seven questions, so even if there's some information a prospect has to enter manually, doing so isn't as tedious as possible. It's also worth mentioning that prospects can edit the pre-populated contact information (email address and phone number) if the ones pulled from their LinkedIn profile are no longer valid.