For both end consumers and e-commerce players, especially small businesses. COVID-19 has been an inflection point for buy email database accelerating digital transformation and e-commerce adoption for small and medium-sized enterprises (SMEs) that have so far been resistant to technology adoption. Early stay-at-home rules and strict physical distancing then left businesses – Many of which were small, local businesses that buy email database relied entirely on in-store traffic – with no choice but to move online. The evolution towards e-commerce has been very varied: Online-only retailers soon faced no disruption except in sectors such as hospitality, travel, and tourism. Traditional retailers who had set up online offers were better positioned to rise to the challenge as stores closed. Many offline businesses have quickly pivoted, sometimes within a week, and moved online to meet changing customer needs. Businesses that have remained entirely buy email database offline have been hit the hardest, whether through forced lockdowns or declining footfall due to customer hesitation. In a post-pandemic world, many polls and experts predict that shopping online will remain a popular option in overcrowded stores and malls. Contrary thoughts are like underestimating the effect of e-commerce.