Big names are creating their own agencies within their company, like one more department, to be much faster, more efficient and have much more control of what happens. These in-house agencies are taking over the work that agencies previously did outsourced. Furthermore, they are usa phone list the only element that is changing the state of things and that is making the situation of the agencies not as solid now as it was a few years ago. New competitors usa phone list also appeared, such as highly specialized boutique-agencies or consultancies, which have begun to enter the fields hitherto dominated by agencies and which had nothing to do with their business. To survive in this new and complicated playing field, traditional agencies have no choice but to work to position themselves much more solidly in this new scenario, but they must also understand better than ever what their potential clients want. They have to study what companies are looking for and need to offer, more effectively than ever, what companies expect to find. A British study , which has used the decision-makers of companies (including some giants) as a basis, has tried to determine what potential usa phone list of agencies are looking for and what they think of them. For several months usa phone list have been asking about their expectations, their main concerns and what they think agencies are doing right now to connect with them. Several ideas can be drawn from their conclusions about what is usa phone list for companies when hiring an agency and what the latter should do to better connect with these audiences. It's not just about making things easier anymore Agencies make the day-to-day of brands and companies easier. It has been his traditional starting point as an advantage. They are taking on important elements and workloads and making companies not have to worry about it. The passage of time has made this something so expected and so automatic that this offer has become a kind of commodity , a basic service that is taken for granted. However, agencies now have to go one step further. That's there, but companies are now looking for creativity. Having the right talent has become a decisive element to be the selected company. Clients want them to go beyond just doing "that job." If you're not effective, you're not worth it On the other hand, companies and brands have become much more demanding when it comes to effectiveness. In other words, they usa phone list the work they do for them to help them grow and improve results (something that, on the other hand, helps to understand why consultancies have usa phone list more and more pull in recent years). Agencies need to assert themselves in this field: they need to demonstrate that they have an impact on the growth of the company and its good results. Only 16.2% of the clients surveyed consider that the agencies are helping in their growth (17% did so in 2015). The terrible thing, for the agencies, is that the companies see other fields with better eyes as allies of growth.