Are you tired of missing deadlines? Create a content development calendar. To optimize your results, you need to map out a schedule of what content to post, how often to post, and specific dates of the postings. This is an excellent planning tool that will give your team a centralized source to track content progress over multiple platforms. It’s also a great way to quickly visualize the amount and types of content you’re putting out this week/month/year. Without a calendar, you risk duplication or, even worse, creating gaps in essential content. Calendars also help you plan for milestones, so you make the most of important events and holidays. Planning quarterly works well, since it can be hard to plan out an entire year at once. You need to control your workflow, so you’re pumping out content quickly – hitting deadlines while raising your game with exponentially better content that keeps visitors hungry for more.
4. Systematizing your content development process for old picture restoration efficiency and performance. Design templates for blogs, white papers, infographics, video scripts, charts, and graphs. Design writer guidelines for you and your team. This ensures consistent branding and quality. Test out content variations. Modulate tone for different audiences. Collect data on performance. Which content generates the best results? 5. Studying your competition. Stay relevant by analyzing the top competitors. Borrow their best practices. Determine what your competitors are lacking. Step in to fill that void. Solve problems – don’t give visitors any reason to bounce into the arms of a competitor. Become a content genie. Ask your audience for their wish list and start granting.
6. Maintaining a strong social media presence. Use a variety of social media channels. Post often—but not too often. Make it easy to share your content. 7. Mastering Search Engine Optimization. Search Engine Optimization gets to the heart of effective digital marketing. You need to bone up on the fundamentals of good SEO writing: Make sure all your web content is indexed. Be sure to use proper formatting tags (H1, H2, etc.) Keep individual page URLs short and use dashes to separate words. Learn to rank for Google. Produce authoritative content and Google will prioritize your content.