Media empires rise and fall, but the explosive growth in popularity of websites Image Manipulation like BuzzFeed and Upworthy in recent years has ushered in a new content phenomenon: the “curiosity gap.” How to close the curiosity gap in your marketing Image Manipulation campaigns Traditional media such as newspapers and magazines have long seduced their audiences with salacious gossip and wacky gossip to sell newspapers and ad inventory, but the emergence of clickbait and “chompable content” (perhaps the one of the most repugnant terms in media) has sparked Image Manipulation an arms race to generate revenue and traffic by appealing to our innate sense of curiosity.
However, some experts have begun to question whether Image Manipulation the curiosity gap is dead; some believe that today's media consumers have become desensitized to the constant barrage of amazement offered to us in our RSS feeds and on Image Manipulation our smartphones, and that the media offering little more than rhetorical questions and good advice. market are doomed to failure unless they make an effort to earn a living. public attention. But are they Image Manipulation right? What is the curiosity gap.
The curiosity gap is a theory and practice popularized by Upworthy and Image Manipulation similar sites that leverages a reader's curiosity to take them from a compelling headline to actual content. By creating a curiosity gap, you tease your reader with a hint of what's Image Manipulation to come, without giving all the answers. The curiosity gap can be used to get people to click on a blog post they see on Twitter, an ad on Facebook, or a marketing email in their inbox.