However, optimizing your content with your best keywords, discovering and researching which keywords offer the best opportunities, and publishing well-optimized content is in your best interest. Google certainly appreciates websites that publish content that is easy to read and optimized properly: it saves their crawling time and displays efficiently, ready to rank immediately. Advertising Continue reading below Let's talk about two key fundamentals that will help you optimize your online content for SEO. Two SEO Practices You Should Use Regularly to Post Rank-Worthy Content Online Here are two key basic SEO skills you should always use to optimize your online content. 1. Do Keyword Research The tools are essential if you want to find your best keyword opportunities.
I like SEMrush for powerful global keyword fax list research and KWFinder for a hardcore niche to find your long tail keywords. Once you have the tools, how do you select the best keywords? Let's explore briefly. How to do your best keyword research: Look for low competition numbers (easy wins), presence in the CPC (which values your keyword based on the current bid in the area, $0 usually means a worthless keyword) and term relevance key itself for what you offer as a service or product. Think long tail in terms of keywords. They are generally more relevant and can attract more visitors with purchase intent. Traffic amount statistics count last when evaluating your best keywords.
Well, if you have a high-traffic keyword, but it's not relevant enough, or you have very few opportunities with it in high competition, you're probably not going anywhere. . It is therefore better to have 140 people likely to visit you per month than 5000 if the keyword with 140 searches has a legitimate opportunity (it matches your service in terms of relevance, and it offers low competition in the opportunity classification). 2. Optimize Every Piece of Web . (One of my biggest pet peeves online.) This usually means leaving the Yoast section of your post blank – the most commonly used SEO plugin for WordPress sites. yoast seo Advertising Continue reading below Here is an overview of the key areas you will need to optimize for an article you publish (my visual above shows these areas in the Yoast plugin): Your main keyword: this is the key term of your message. Tip: do not force; choose one that is relevant.