The inbound sales methodology was company email list due to the change in the purchase process that Internet access has given us to companies and users. In this post, I am going to tell you in detail what this method of approaching sales consists of and what its main differences are with traditional methods . I will also present you 4 inbound sales company email list that you should take into account for your commercial strategy. Shall we continue? Video version of this post WATCH VIDEO Table of Contents Sales thanks to inbound marketing Differences company email list the traditional sales process and the inbound sales methodology The 4 actions of inbound sales that you should take into account.
Have you ever wondered what gave birth to company email list marketing ? Yes, there is a fact that is closely linked to the birth of inbound, a fact that marked a before and after in the way users buy and how they get information, and this was the appearance of the internet around the 90s. Before the Internet era, companies controlled the company email list company email list by the consumer, this being a one-way communication. Access the PDF and learn how to streamline long and complex sales processes with inbound marketing At the moment when search engines appear, information begins to circulate more freely and it is no longer the companies that company email list the type of information that the consumer receives , at least not in its entirety.
At this time, the customer takes control of the company email list and begins to evolve into what we know today as the modern buyer, a user who has the necessary tools at his disposal to be well informed of all the possibilities before making the purchase decision. . Sales thanks to inbound marketing This context that I have just explained to you makes possible company email list sale known as " inbound sale ", a type of sale that sharpens the change in the purchase process that Internet access has given us to companies and users. This methodology includes a series of techniques and the use of tools to personalize the sales process and accompany the potential company email list in each phase of their purchase process : Awareness, Investigation, Decision and Action, which is known as AIDA, by the acronym in its English translation.